Cosmetic industry essay

Cosmetic industry. The cosmetic industry has grown over the decades to become a billion dollar industry, surpassing many other products which are sold in the market. Consumers are aware of the importance of cosmetic products and especially their positive impacts on improving self image, confidence and self esteem.

Synthesis paper In this paper there are three main topics that are going to be covered. They are alternatives to animal testing, animal testing in cosmetics, and the news in the cosmetic industry related to animal testing. For this paper there were four sources that were evaluated.

Consumers are aware of the importance of cosmetic products and especially their positive impacts on improving self image, confidence and self esteem. They are also aware of the importance of first impression both at the workplace and in society in general (Bruno et. al., 2010: 56-59).

The cosmetic industry has a low bargaining power of suppliers. This is due to the high number of market players and large supply of diverse products to the market. There are many cosmetic products which are developed by both large and small scale manufacturers.